Chapter 5: Freemium
The best way to convince potential leads to give out their information is the Freemium model. Freemium essentially means to give the customer part of the experience for free, allowing us to collect their info as a lead. Once we have their info, we put them through the sales process or prompt them to purchase the premium version of the product or service offered.
The Freemium model is key to many businesses, especially those that live online. In this day and age, users are not going to give their information to another website without seeing an immediate benefit. The advertisement and offering can be great, but is the immediate benefit there for the customer? What value are they receiving right now from giving out their information?
A traditional “free trial” is also somewhat of a Freemium model but with so many options, customers prefer to use sites that don’t require a credit card to start a trial. The goal is to bring them into the experience as soon as possible and push them to where we want them to go. We offer a premium option, or we push them through the sales process and into our CRM to organize and follow up with them.
When laid out like that, it doesn’t seem so complicated does it? We advertise the lead to our Freemium offer to capture them. Once we capture them, we push them through the sales process and stay organized and follow up by using our CRM. That is the goal of this book and the Freemium model is a great way to get there.
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