Chapter 9: Google Search Advertising
Search advertising is the best way to generate a much more specific lead. These leads are already “searching” for the product or service, so putting ourselves at the forefront of the search will get us a greater conversion rate than a Facebook ad. However, depending on the keywords we are targeting, this can be much more expensive than Facebook.
The search advertising market is very competitive, with the winners sure to have a good chance of converting the leads. In this cut throat arena, we must make sure our copy and offering is enticing. We must make sure that our conversion landing page is fully optimized. We must be able to compete with the best of them.
Being able to bring our business to the forefront of search terms can be a very effective tool. When the ad campaign calls for it, we can utilize this tool to get specific leads for specific needs.
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Follow The Lead is a Book by Nick & Kyle Hiersche focused on generating leads, sales funnels and Facebook/Google Ads. With over 12 years of experience, Nick Hiersche from Follow The Lead Agency has spent over $2 Million on ads and is crtified by Facebook as a Media Planning Professional and Digital Marketing Associate. He is also certified by Google as a Google Ads Search Specialist. This book combines Nick and Kyle’s experience in advertising to give helpful tips to anyone from beginners to experts looking to improve their results.
As the CEO of a multimillion-dollar company he founded at 15 years old, Kyle Hiersche had an early start as an entrepreneur. By age 27, he managed to purchase commercial and residential investment properties and a nightclub in Miami Beach. As the owner of six companies, Kyle has a plethora of experience as an entrepreneur to share with the world. Today at the age of 31, Kyle remains an Entrepreneur as well as an author, licensed Realtor, real estate investor, and digital marketing expert.
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