Follow The Lead E-Book Chapter 8: Facebook Pixel & Retargeting
- February 18, 2020
Chapter 8: Facebook Pixel & Retargeting
The easiest way to capture a lead on Facebook is by doing a Facebook lead ad. This allows the customer to sign up instantly with one click using pre-filled info that Facebook already has on file. This means that instead of having an ad that goes to our site to capture a lead, we can capture them directly on Facebook for an easier, more seamless experience.
Anytime we are trying to capture leads, we want to make sure we have the least barriers to entry as possible. We want to enable the lead to give us their information in the quickest and easiest way possible. That includes making sure that our submit forms are above the fold on our websites and only collecting the bare minimum on the first sign up page. These are all steps that we can take on our own websites, but Facebook lead ads are even quicker with a one click sign up.
The only downside to a Facebook lead ad is that the leads are only as good as the data that the person gave to Facebook initially. Many times these leads have strange names, old phone numbers, etc. The lead is only as good as the info Facebook has so although it’s an easier method to capture the lead, the data is not as quality.
There are upsides and downsides to Facebook lead ads like any other form of advertisement. This is where the practice of trial and error will help us decide if these lead ads are working for us better than others or not.
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Follow The Lead is a Book by Nick & Kyle Hiersche focused on generating leads, sales funnels and Facebook/Google Ads. With over 12 years of experience, Nick Hiersche from Follow The Lead Agency has spent over $2 Million on ads and is crtified by Facebook as a Media Planning Professional and Digital Marketing Associate. He is also certified by Google as a Google Ads Search Specialist. This book combines Nick and Kyle’s experience in advertising to give helpful tips to anyone from beginners to experts looking to improve their results.
As the CEO of a multimillion-dollar company he founded at 15 years old, Kyle Hiersche had an early start as an entrepreneur. By age 27, he managed to purchase commercial and residential investment properties and a nightclub in Miami Beach. As the owner of six companies, Kyle has a plethora of experience as an entrepreneur to share with the world. Today at the age of 31, Kyle remains an Entrepreneur as well as an author, licensed Realtor, real estate investor, and digital marketing expert.
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