Chapter 8: Facebook Pixel & Retargeting
The easiest way to capture a lead on Facebook is by doing a Facebook lead ad. This allows the customer to sign up instantly with one click using pre-filled info that Facebook already has on file. This means that instead of having an ad that goes to our site to capture a lead, we can capture them directly on Facebook for an easier, more seamless experience.
Anytime we are trying to capture leads, we want to make sure we have the least barriers to entry as possible. We want to enable the lead to give us their information in the quickest and easiest way possible. That includes making sure that our submit forms are above the fold on our websites and only collecting the bare minimum on the first sign up page. These are all steps that we can take on our own websites, but Facebook lead ads are even quicker with a one click sign up.
The only downside to a Facebook lead ad is that the leads are only as good as the data that the person gave to Facebook initially. Many times these leads have strange names, old phone numbers, etc. The lead is only as good as the info Facebook has so although it’s an easier method to capture the lead, the data is not as quality.
There are upsides and downsides to Facebook lead ads like any other form of advertisement. This is where the practice of trial and error will help us decide if these lead ads are working for us better than others or not.
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