Follow The Lead E-Book Chapter 3: The Funnel

Chapter 3: The Funnel

The all-mighty and powerful “funnel” is a mystery to some. Much like a Facebook pixel, it sounds like a daunting technology to understand and use. However, once we understand the basics of it, the rest is just settings and options. There are plenty of different CRM tools that can handle the front and back end of a lead funnel. The key is to understand the general concept and how it works, then build one using the CRM of choice. 

The “Funnel” is simply what we call the process of collecting leads, properly organizing them in a CRM and automating the sales process. The leads go into the top of the funnel and money comes out of the bottom. 

In order to get leads into the top of our funnel, we are going to have to capture them through a landing page of some kind. We need a destination to send them to so they can see our offering and give us their information.

When advertising on Facebook they now have a lead form which collects their information before they hit a landing page. Whichever way we do it, we need to be able to capture their information to bring them into the top of the funnel and through to our CRM. To build an effective Funnel integrated with a CRM, check out our preferred partner Funnld.

To Read The Rest of The E-Book Visit:

To Purchase The Full Extended Print Copy, Visit:

Hire Follow The Lead Agency For Your Digital Marketing

Follow The Lead is a Book by Nick & Kyle Hiersche focused on generating leads, sales funnels and Facebook/Google Ads. With over 12 years of experience, Nick Hiersche from Follow The Lead Agency has spent over $2 Million on ads and is crtified by Facebook as a Media Planning Professional and Digital Marketing Associate. He is also certified by Google as a Google Ads Search Specialist. This book combines Nick and Kyle’s experience in advertising to give helpful tips to anyone from beginners to experts looking to improve their results.