Chapter 7: Advanced Facebook Ads
Beyond using simple lead ad forms, Facebook has many options for us to target customers on Facebook and Instagram. Some of the most effective ads are the simplest ones. Often basic “memes” beat out professionally designed flyers when it comes to engagement. Facebook is a great tool because it allows us to load in our own pictures and text to try out different ads and see what works best.
Recently, Facebook rolled out a key feature that changed how Facebook Ads are done forever. Now with the Dynamic Ads feature, we can upload multiple images and multiple copies of texts and Facebook creates every possible combination of them. This generates hundreds of different ads by just uploading a few images and copy.
Once those ads are created, Facebook will serve them and track which ones work, automatically selecting the ones that get better results. This Dynamic Ads feature saves hundreds of hours by creating all possible ad combinations and learning to use the ones that work the best.
As a quick tip and best practice recommendation, we want to make sure we have the rights to the pictures we use. People do get sued over using images without permission on Facebook/Instagram ads and even posts for that matter. There are places to get licensed images from such as Canva.com and Shutterstock.com
When setting up any advertising campaign, we want to make sure we have the tools in place to track the effectiveness and results of the campaign. Since we are setting up a Facebook campaign, we need to track our results using the Facebook Pixel in the next chapter.
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