Follow The Lead is a Book by Nick & Kyle Hiersche focused on generating leads, sales funnels and Facebook/Google Ads. With over 12 years of experience, Nick Hiersche from Follow The Lead Agency has spent over $2 Million on ads and is certified by Facebook as a Media Planning Professional and Digital Marketing Associate. He is also certified by Google as a Google Ads Search Specialist. This book combines Nick and Kyle’s experience in advertising to give helpful tips to anyone from beginners to experts looking to improve their results.
At the time this book is being published, it’s the year 2020…a new decade. A decade that will usher in more advanced technology than ever before seen. The businesses that embrace this technology will have the key advantage in finding customers in the marketplace.
As of right now, almost every business has the majority of its customers in one place every day…Facebook. Whether it’s on Facebook itself, or the other platforms it owns such as Instagram, Whatsapp and a plethora of others. Facebook is where the customers are, so that is where we must be.
Thanks to Facebook, we all have the same ability to reach our customers using the Facebook advertising platform. It’s an even playing field, whether you are a small business or billion-dollar corporation. We all have the same tools to use with Facebook for Business. The most advanced advertising platform ever created is available to all of us, no matter how small the company or budget. Isn’t this amazing? Yes…and no.
It’s precisely because everyone has access to these tools that makes it so difficult to use them. We are all competing for the same customers, on the same platform, trying to outbid each other in a complex world of hidden algorithms.
With much of Facebook’s “secret sauce” hidden to the public, no one knows the exact algorithms it uses to serve ads and determine pricing. We can study it and work with it better than others, but no one really knows what is happening behind the scenes besides Facebook. We are all in the same boat as far as that goes. Facebook likes to keep everyone chasing the dragon, letting you get close, but never letting you capture the formula. So, how can we succeed in finding customers on a platform that everyone can use and no one can understand? This book will navigate through the process of utilizing today’s technology for lead generation and management. We will be your guide on this journey to find new customers and new sales. We will Follow The Lead.
As the CEO of a multimillion-dollar company he founded at 15 years old, Kyle Hiersche had an early start as an entrepreneur. By age 27, he managed to purchase commercial and residential investment properties and a nightclub in Miami Beach. As the owner of six companies, Kyle has a plethora of experience as an entrepreneur to share with the world.
Today at the age of 31, Kyle remains an Entrepreneur as well as an author, licensed Realtor, real estate investor, and digital marketing expert.
We offer lead generation programs to help small to medium businesses generate new leads and customers for sales. We generate leads for Real Estate, Mortgage, Law Firms, Contractors, Home Services, Events, Software/Apps and more.
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